#TAS24 Preview: A family affair – JOYPOLIS Sportainment Complex

Kai Tak Sports Park – the host destination of TheTicketingBusiness ASIA 2024 – will be more than just a place for big sports events. The new complex will feature the first JOYPOLIS SPORTS Indoor Sportainment completed outside of Japan.

The new Kai Tak Mall, part of the Kai Tak Sports Park complex, is getting a brand-new indoor amusement park operated by CA SEGA JOYPOLIS.

CA SEGA JOYPOLIS, which operates Tokyo JOYPOLIS—the biggest indoor amusement park in Japan—will open its first location outside Japan at the Kai Tak Mall, known as the JOYPOLIS SPORTS Indoor Sportainment. JOYPOLIS is well-known as Japan’s premier indoor amusement park and has over 20 years of experience in running entertainment venues.

The ‘JOYPOLIS Sports Indoor Sportainment Park’ at Kai Tak Sports Park will cover five floors and almost 30,000 square feet, with over 20 attractions, furthering the destination offering from the Kai Tak Sports Park, making it an ideal destination for family entertainment. The park will have three main themed zones: the Ninja Dojo Zone with fitness and brain challenges, a Sonic the Hedgehog zone, and the Future Arena Zone with mixed-reality tech and other immersive experiences.

The Sonic zone will have an interactive playground for children up to six years old, with fun games like the bouncy ‘Air Dome’, while adults and teenagers can also take part in races and matches in the Sonic Athletics area. There will also be a restaurant on the top floor, and JOYPOLIS Sports will also collaborate with popular Japanese brands and IPs to launch exclusive events featuring limited merchandise and souvenirs.

Takeshi Yoshimoto, chief executive of CA SEGA JOYPOLIS, said: “Opening the first authorised JOYPOLIS Sports flagship outside Japan in Hong Kong is a significant step in our global expansion. We selected Kai Tak Sports Park and its Kai Tak Mall for its excellent location and first-class facilities, which are sure to attract many local and international visitors. “We believe this new indoor amusement park, which combines cutting-edge technology and innovative entertainment elements, will bring unprecedented entertainment experiences and surprises to all visitors.”

Andrew Tsui, General Manager of JOYPOLIS SPORTS HONG KONG, said, “We are thrilled to bring JOYPOLIS SPORTS to Hong Kong. With its mission “Sports for All Generations,” combined with the sportainment concept, unites the world’s top technology sports games to create a unique interactive experience for everyone. JOYPOLIS SPORTS is dedicated to offering exciting and fun entertainment for both locals and visitors. Whether you’re a fitness enthusiast, new to sports, or just looking to relax with friends, JOYPOLIS SPORTS has you covered. Our themed restaurant blends a healthy lifestyle with delicious food, providing a perfect spot to enjoy time with family and friends. Our goal is to become the leading sports social platform, and we believe the JOYPOLIS SPORTS Hong Kong flagship will set off a new wave of sportainment excitement across the city.”

Kai Tak Sports Park is set to become a must-visit spot for locals and tourists, offering a mix of sports, leisure, entertainment, dining, and shopping all in one place. The Kai Tak Mall will be a key part of the 28-hectare Kai Tak Sports Park, which will include a 50,000-seat Main Stadium, a 10,000-seat arena, and the 5,000-capacity Kai Tak Youth Sports Ground.

Join us at TheTicketingBusiness ASIA to tour the development of Kai Tak Sports Park and understand how JOYPOLIS will reach across and engage new audience segments.

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